Send out holiday email newsletters

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2021, 2:44 PM GMT+0

Around 59% of consumers say marketing emails influence their purchase decisions.

Businesses should create an email marketing campaign to target consumers during the holiday season effectively. According to Campaign Monitor, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. But, marketers should also ensure that their emails are optimised for mobile devices as more than half of emails are opened on mobile phones.

Using interactive content like videos and GIFs can help marketers improve engagement and increase click-through rates. While sending out holiday email newsletters, marketers should mention their offer in their subject line and email copy. They should also show customers how branded product/service solve consumer problems.  

Retargeting customers via Facebook or Instagram ads can help marketers win back lost customers or visitors. Marketers can further push referral marketing for holiday gifts to boost consumer loyalty and increase conversions.

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