Proactively seek feedback from social groups

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2021, 2:35 PM UTC

"Decision support" questions can encourage engagement on social groups and make informed business decisions.

Marketers should ask simple questions to generate engagement on Facebook groups. They should make sure these questions are answerable in 10 seconds or less as most Facebook group members will be interacting with the brand on the go from their mobile devices.

Companies can ask for feedback and guidance on their decisions to enhance audience engagement and understand popular opinion. For example, marketers can ask their group members to share their thoughts on the colour scheme of a future event.

Asking prompt questions can help brands engage more people at the same time. But, marketers should carefully choose the group members and set up boundaries to guide conversation and behaviour across the social group. They should also collect members' contact details for future reference.

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