Wednesdays are the best for Instagram posts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 18, 2021, 8:52 AM GMT+0

Oberlo shared insights on the best time to post on social media in 2021.

The study found that Wednesdays drive the highest level of engagement on Instagram. As most people use their mobile phones to access the app, they remain active on the image-sharing social platform mainly during lunch hours between 11 AM and 1 PM, and after work from 7 PM to 9 PM.

However, consumers prefer using Facebook during the weekend. Though Facebook users browse the platform on their desktop devices during their downtime at work, Tuesdays are worst for posting marketing content on Facebook. In contrast, weekends and after work hours are the worst times to post on LinkedIn.

LinkedIn being a professional network, used primarily by recruiters and professionals, posting between 10 AM and 11 AM on Tuesday, Wednesday and Thursday can drive the highest engagement. Similarly, weekends are worst for posting on Twitter.

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