Boost reach with OOH AR ads at Super Bowl

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 18, 2021, 2:15 AM GMT+0

Clean Zones established by the NFL are the most likely places consumers will see OOH ads in Tampa, Florida.

With Tampa hosting the Super Bowl in 2021, the number of attendees is predicted to be significantly lesser, due to COVID-19. While this could impact the out-of-home (OOH) advertising, Rick Robinson, CSO at Billups, states brands still wish to “be there” and will find ways to get involved.

However, many traditional advertisers and categories like alcohol, wireless, are returning, notes Mariana Skeadas, local activation director at Nobel People. Further, given that local brands are competing for reach, traditional bulletins, and digital format bookings have gone up.

Advertisers planning for OOH must determine the number of people attending and develop relevant messages. Investing in innovative OOH ad tactics like digital AR integrations can provide advertisers with a unique opportunity to make a long-term impact.

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