Use keywords to boost rankings on Amazon

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2021, 6:54 AM UTC

Around 63% of online shoppers start their product search on Amazon.

Brands looking to grow in 2021 must include Amazon as an integral part of their marketing mix. With Amazon’s A9 algorithm considering keywords as an important ranking factor, brands must conduct thorough keyword research for their product listings on the platform.

Crafting titles, descriptions and “about this item” with main keywords and highlighting “add to cart” option can help marketers drive sales and enhance search rankings. However, businesses must also keep in mind the search rankings on the ecommerce platform are further influenced by conversion rates and product reviews.

Analysing insights from Amazon, Google SERPs, and using tools like Semrush Keyword Magic Tool can help marketers conduct effective keyword research. Developing a seed list of keywords, leveraging Amazon search bar and assessing top ranked pages on Google can enable brands to gather top-performing keywords on Amazon.

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