Routine workflows help retain clients

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2021, 1:43 PM UTC

Developing a clean and transparent centralised communication channel can help agencies communicate their client’s project progress effectively.

To prevent clients from leaving, agencies must ensure they aren’t solely emphasising on growth, as customer acquisition can be costlier than retaining existing ones. Having a workflow with routine processes ensures the clients are “on the same page” and helps build relationships with them.

Consistently communicating returns and metrics to clients through data-driven dashboards can further help companies reduce churn rates. However, agencies must ensure the information communicated to clients is clear and resonates with the project and isn’t overwhelming.

Building a seamless journey that easily transits from audits to implementation allows agencies to stand out from their competition and reduces client churn. Crafting inbox-friendly emails and implementing a simplified payment process can warrant a seamless transaction and effectively retains businesses.

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