PPC ads help spot leads on limited funds

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2021, 7:30 AM UTC

Leverage competitor’s data and use best-performing keywords to steer target audiences towards landing pages.

Small and medium-sized businesses (SMBs) with low ad budgets looking to promote their products and services across Google platforms can leverage pay-per-click (PPC) advertising on Google Ads. With PPC campaigns, SMBs can target audiences across demographics and locations on Google.

Prioritising goals, budgets, and production capability, while understanding the PPC process helps brands deploy effective ads on Google. Emphasising middle-and longer-tail keywords and including locations in ads can help brands with lower budgets generate qualified leads and prospects.

Creating ads with relevant keywords, landing pages and putting a budget cap can improve Quality Score on Google, thereby providing SMBs with lower prices and better ad placements. Evaluating geographies, demographics can help SMBs identify and remove keywords that aren’t performing. Adapt to Google updates to boost campaign performance.

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