Optimise favicons to boost CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2021, 12:42 PM GMT+0

Favicons are among the least discussed elements of SEO.

Google display’s favicons – a file that contains one or more small icons, associated with a particular website or web page - in search results on both desktop and mobile devices. Optimising favicons for SEO can help businesses influence the click-through rate. Marketers should use high-contrast elements in their favicons to make their websites stand out.

Marketers should also consider writing well-crafted meta descriptions. Using keyword-rich descriptions, which aligns with what people are searching for, can encourage more clicks. Adding numbers to titles can further increase click-through rate and ultimately improve rankings.

Companies should also audit their published content and relaunch top-performing content. Updating old content with new information can help marketers enhance search rankings with less effort. They should further consider link-building activities to improve their chances of ranking higher on SERPs.

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