Create more interactive content in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2021, 2:39 PM UTC

Retailers using 3D technology and augmented reality have seen almost double customer conversion rates than those that are not.

Instead of adopting “interruptive marketing” strategies that struggle to gain traction, marketers should create a web experience that engages the customers on social media. Introducing AR features can help brands create compelling and interactive content that keeps audiences invested. 

Marketers should capitalise on the readily available resources to create compelling virtual content. Using game-engines like Unreal and Unity can help brands create 3D content in a few days, which could otherwise take months to go live.

Automobile companies are already letting people test-drive a truck through a computer simulation; the technology is only limited by imagination. With consumers evolving, there is a need to find new ways to offer immersive user experience and expand their scopes and opportunities.

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