Instagram Reels can enhance engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2021, 5:33 AM UTC

Avoid creating content that violates community guidelines like posting content that has graphic violence.

Creating content for Instagram Reels can help brands maximise engagement on the platform and widen reach, as “anecdotal” reports have suggested drops in reach of regular content formats. To create engaging Instagram Reels content, the platform has shared some tips for brands to leverage.

Marketers must use the dedicated Reels camera on Instagram, link their content to relevant trends, and use only the approved music from the Instagram library. Sharing original and authentic content relevant to cultural moments and trending topics is recommended.

Marketers can further tap the “Reels” tab to find engaging content on the app, and search for hashtags, to source ideas for specific hashtags. Also, brands must ensure the clips they are posting on Reels aren’t “dated” or reposts from TikTok and have a good storyline.

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