Short updates get more comments and shares on LinkedIn than longer content.
Marketers should capitalise on the professional network to share short status updates and engage interested audiences. But, they should also make sure their LinkedIn content offers additional value to their core audiences.
Businesses can promote their long-form content by sharing excerpts as status updates. Using content hashtags can help branded content stand out and become more discoverable. They should further maintain consistency by publishing content on LinkedIn around three to five times a week.
Using videos to share updates on LinkedIn can help brands reach a wider audience, get more views and enhance engagement. Marketers can also share videos that refer to their long-form articles on the platform. It can help marketers drive traffic to their content on LinkedIn and their company blogs.
[5 minute read]