Improved engagement can boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 04, 2021, 3:07 PM UTC

An interactive user experience can help brands enhance search rankings and increase website traffic.

Instead of focusing only on optimising websites for search engines, businesses should consider improving their site's user experience. Designing a responsive web design that adapts to desktop computers, phones, and tablets can help brands enhance the UX of their online platform.

Adding interactive tools and elements to the website – like a mortgage cost calculator on a home lending website, live user survey feature or a responsive chatbot – can help boost user engagement and website visitors' overall experience. Marketers can also leverage augmented reality to create an immersive user experience.

Businesses can further use video content and lead magnets to boost engagement. Creating valuable, meaningful content can not only help make "happy visitors" but also improve search rankings. However, they should also consider factors like dwell time to improve user experience.

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