More than a third of TikTok’s daily users in the US are under 14 years of age, as per The New York Times.
While TikTok experienced significant growth in 2020, the app now is being scrutinised for its data tracking and usage of underage users. The new proceedings launched in the UK, came after a 12-year-old girl from London alleged that six firms responsible for TikTok, and Musical.ly misused her private information and personal data.
This latest regulation is the latest in a spate of troubles for the popular video-sharing platform. The byte-dance owned platform has previously faced a ban in Pakistan over its content and run into trouble with the FTC in the US.
However, the company claims it has taken measures to protect its young users, as the full experience of TikTok is only available to users aged over 13. It also claims that it adheres FTC’s guidelines for mixed audiences.
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