Video reviews can push sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2020, 2:19 PM GMT+0

Studies have shown, consumers are 63% more likely to purchase from a site that has reviews.

Displaying video testimonials and reviews on websites can help brands boost online sales. Conducting audience research via surveys, and interviews for reviews can help brands create buyer personas and target audiences with similar personas.

Companies can also ask consumers to participate in video reviews, and ask them to speak about their experiences with the brand or the product. Approaching clients with aligned brand values and similar backstory as the company can help marketers craft authentic reviews.

Creating a landing page or hosting review videos on a private website is recommended to place appropriate CTAs and guide consumers through the sales funnel. Placing testimonials on landing pages and other ad platforms can also enhance lead generation. Experimenting with different video lengths and using subtitles can improve testimonials’ quality.

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