Showcase behind the scenes on Reels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2020, 2:41 PM UTC

Instagram Reels videos should be short, fun and casual.

Businesses can use Instagram Reels – 15 seconds to 30 seconds videos – to tap into trending content and create a buzz for their brand. Instagram Reels are less time consuming, less expensive and quicker to produce than traditional video formats.

Highlighting behind the scene moments on Instagram Reels can further help companies show the story behind their brand and connect with their prospects in a human manner. Businesses can create a fun clip about their “employees taking on a dance challenge” to portray the company culture. But, marketers should also make sure that their Instagram Reels are light and people-focused.

Marketers should capitalise on this short video format to stay relevant. They should post content on Instagram between Wednesday 11 AM and Friday 11 AM to drive high engagement.

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