Use AI to create content that boosts SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2020, 5:53 AM UTC

Create video marketing campaigns as they’re the most popular media consumed by online users.

As 2020 comes to an end, brands must take note of the emerging SEO trends in the year to grow their businesses online. Safari Digital’s report reveals that 82% of businesses that implemented SEO-based strategies found them to be effective.

Search terms like “open + now + near me” have grown 200%. Improving UX with faster loading times, seamless browsing and more, along with offering local search results can help brands target local consumers.

With AI’s significant growth in 2020, 37% of businesses and organisations have already employed AI, as per Data Port. AI-powered tech like Google’s BERT, Keyword Tool can help brands create SEO content. Use long-tail keywords in quality content, create mobile-friendly websites, leverage structured data, and voice search to improve SEO in 2021.

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