Track market trends to flourish in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2020, 1:11 AM UTC

Many leading brands pivoted businesses completely in 2020 to serve changing consumer needs.

With 2020 coming to an end, the disruptions in the year highlighted the need for brands to augment their digital marketing efforts. Businesses are advised to develop an online model with a strong digital presence in 2021.

Brands need to track trends and market conditions to prepare for 2021 and embrace diversification in business to grow. Given the disruptions in 2020, companies were forced to move from physical to digital models. Those that successfully adopted digital were the ones to prosper, while brick and mortar stores declined.

Nishit Sangwan, a digital marketing expert says, with global lockdowns and people isolating themselves at homes, social media and ecommerce grew, and consumers became tech-savvy. Businesses looking to grow online must be customer-centric and offer real value to consumers.

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