Offer opt-in asset to grow email list

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2020, 2:40 PM GMT+0

Opt-in assets are high-converting free offers that can help brands attract new email subscribers.

Businesses should develop opt-in assets like how-to content and behind-the-scenes view for convincing consumers to become their email subscribers. Showing consumers how the brand can make their lives easier and guiding customers to "get from point A to point B as quickly as possible" can help companies grow their email list.

After finalising the opt-in assets and ideas, businesses should perform market research to gauge their strategies' potential. Asking relevant social groups questions can help companies validate their opt-in ideas and evoke curiosity among potential customers.

Companies can also include the company bio in their opt-in page. Monitoring benchmark statistics can further help companies assess their email opt-in performance. Testing email elements, and tweaking headlines, as well as bullet points, can help improve conversions.

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