Boost online conversions using live chat

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2020, 11:59 AM UTC

Insights gained through live chats can help brands improve their services.

For small online businesses to convert online page visitors into repeat consumers, they must incorporate personal touches. This can be achieved by implementing communication tools, like live chats, to engage consumers in real-time.

Allocating time slots for the staff can help businesses with insufficient digital PR capabilities or resources to engage prospects via live chat and support them efficiently. Brands must analyse their busiest hours and traffic patterns during the week, and pick an appropriate timing to employ live chat support.

Synchronising live chats with other marketing activities, like sending out newsletters when the chats are open, can help companies appropriately time promotional activities. Offering live chats helps in gaining valuable insights into consumers’ wants and preferences. This information can then be used to enhance products and online storefronts.

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