Integrate AI-powered chatbots into consumer services and sales pipeline to enhance conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2020, 7:41 AM UTC

Placing self-service chatbots with a knowledgebase can steer consumers down the sales funnel. 

This piece suggests ways brands could implement chatbots to optimise B2B conversions, improve retention, and decrease churn rates. As AI and machine learning gets incorporated into bots, brands can leverage AI-powered chatbots to boost the performance of their sales pipeline and improve consumers’ journey.

Integrating a brand voice with a friendly tone and personality can help businesses humanise consumer experiences. Create personalised welcome messages that are persuasive and engaging, and let consumers know they are interacting with a bot to set the right expectations.

Chatbots can also be used to filter qualified leads for sales teams and provide consumers with real-time support 24/7. Marketers can employ pre-chat surveys to gather contextual data and assess consumers’ needs. Implementing multi-lingual chatbots is recommended to scale audience targeting.

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