Upside-down homepages can help brands address user queries immediately and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 27, 2020, 1:23 AM UTC

Insights from Google Analytics can help brands identify the most popular content for an upside-down page.

In upside-down homepages, normal elements like navigation would be moved to the bottom, and the top half would feature social proof, CTAs and more to lower distractions. To create upside-down pages, brands must place CTAs inspired by the headline above-the-fold of the page.

Create a pilot story, borrowed from the best-performing pages and relevant solutions along with CTAs to retain visitors. Brands must address what their site visitors are looking for in their content to drive conversions.

Placing social-proof, like testimonials and showing prospects their “road map” can move them down the sales funnel. The bottom of an upside-down homepage would feature, the navigation bar, as navigation links placed at the end have shown to decrease bounce rates by 83%.

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