Optimising images for SERPs can help brands strengthen image link building activities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 27, 2020, 2:19 PM GMT+0

Offer additional value through the images to encourage bookmarking and inspire re-use.

Businesses should build a list of websites that they aim to acquire a link from and find out the interests of such site owners. Using tools like Moz’s Open Site Explorer can help marketers identify such websites in their niche. Conducting keyword research further help marketers identify keywords with link intent.

Companies should use these insights to optimise images for search engines like Google and Bing. Marketers should use include relevant keywords in their image title and Alt text and explain what the image is conveying.

Conducting a Google reverse image search can help brands identify websites that use their images without providing backlinks to the brand’s site. Reaching out to those websites can help marketers earn quality backlinks without creating new content.

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