Twitter to revive its public verification program next year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2020, 3:23 PM UTC

The blue “tick” signifies that the account is authentic and notable.

The California-based microblogging and social network said they are relaunching the platform’s public verification program next year to clarify its guidelines on which accounts can be verified and unverified by the platform. The verification program was paused by the platform three years ago.

According to the new policy, six types of accounts would be applicable for public verification including government; news; entertainment; and sports, among others. Twitter has published a draft version of the new policy and is seeking public feedback on the proposals.

The company has also made proposals for non-active accounts or accounts that repeatedly violate Twitter’s rules. Twitter claims it is a “critical first step in helping us provide more transparency and fairer standards for verification on Twitter…”

Read the original article

[2 minute read]