Employing Amazon tools can help brands gather genuine product reviews quickly at scale

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2020, 2:50 AM UTC

Request reviews from recent consumers with the “Request a Review” button on Amazon.

This article suggests Amazon tools brands can use to develop effective product review strategies for the platform. To improve product rankings and launch products successfully, gathering at least 25 reviews for a listing is recommended by Amazon.

Amazon’s Early Reviewer Program can optimise the review collection process, as it offers consumers a small incentive to provide reviews. However, the outreach and the consumers selected are controlled by Amazon. Businesses enrolled in the Brand Registry Program can leverage Amazon’s Vine review program.

This program enables brands to send products to handpicked professionals through Amazon, to collect thorough and honest reviews from. Having friends, family or employees reviewing a brand’s or competitor’s product is against Amazon’s terms of services and could be flagged for removal.

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