Creating audience-centric quizzes can help brands generate positive customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2020, 4:57 PM UTC

Around 93% of marketers agree that interactive content is effective in educating buyers.

Businesses should incorporate quizzes in their marketing strategies to boost lead generation activities as well as improve audience engagement and customer retention. Marketers should create quizzes that focus around their target audiences’ needs and pain points to show that they have put in efforts to understand their customers.  

Customer-centric quizzes can help companies create a positive user experience, which can foster customer trust and loyalty towards the brand. Marketers should use engaging title and structure to keep audiences invested until the end. They should avoid including more than 12 questions in a quiz and ensure the questions are short and snappy.

Marketers can include product recommendations in the end of each quiz. They should also include an effective lead capture form to gather essential contact information of quiz participants.  

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