Leveraging DSPs to buy CTV ads safely, transparently and reliably

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2020, 12:58 PM UTC

Ad spend on CTV is expected to reach $20 billion in 2020, according to Steelhouse.

Businesses can leverage demand-side platforms (DSPs) to effectively advertise on CTV. Before finalising a deal with a DSP provider, advertisers should ensure that their traffic sources belong to verified supply-side platforms. Partner with DSPs that have extensive targeting capabilities, provide exhaustive reporting, allow access to third-party data management platforms and creative validation tools.

Depending on company objectives, business scale and ad budgets, businesses can choose either self-serve and managed services. Each of these services offer unique opportunities and serve different campaign needs.

Self-serve ad options allow for a quick start with instant sign up feature, but it is easier to manage complex campaigns with managed services. Large-scale advertisers prefer managed services since it makes it easier to manage sophisticated campaigns and can guarantee results.

Read the original article

[7 minute read]