Instagram’s Branded Content tags for Reels and Live to widen creators’ revenue-generation options

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2020, 1:16 AM UTC

The platform has added new influencer collaborative tools to compete with rival TikTok in short-form content category.

To widen revenue options for creators, Instagram has launched new Branded Content tags for the Reels and Live feature. With these tags, creators can secure more deals with brands and boost their income from their Reels content.

The company is also creating a new workflow which allows creators and brands to collaborate on new content creation. This allows marketers to promote new Branded Content ads beyond pre-existing posts, and post on creators’ account.

However, creators will retain control over both approving and pausing any ad from their handle. Instagram is also including “tappable” elements for Branded Content ads in Stories like “@mentions, location and hashtag”, enabling brands to promote posts with product tags.

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