Around 60% to 70% B2B content marketing material ultimately finds no use.
Maximising content reach can help brands improve marketing ROI and generate leads. Businesses should conduct thorough keyword research to understand what their prospects are looking for and the kind of content they prefer. These insights and keyword inputs should be used while creating branded content.
Optimising content for search engines and user context can not only help improve search rankings and website traffic, but also help generate high quality leads. Including original research in content pieces can help improve the chances of earning quality backlinks from social accounts and high-domain authority websites.
To maximise content marketing ROI, marketers should consider repurposing content into various formats, like ebooks to slideshares and videos. Implementing an employee advocacy program can further help improve the reach of their content and boost credibility.
[6 minute read]