A cited Zeno survey revealed that consumers are four to six times more likely to “trust, buy, champion and protect” companies with a strong purpose.
The article shares that consumers are opting for more purpose-driven, practical gifts amid the holidays. 42% consumers plan on giving a more practical gift, with 44% of them being Gen Z and 56% being Baby Boomers, as per Sezzle.
Amid the pandemic, more consumers are purchasing from companies with purpose-driven products. Companies like Ben and Jerry’s saw their eat-at-home ice cream sales rise by 15% and 26% in Q1 and Q2 2020 respectively.
According to NPD, at-home living category is expected to surge 15% for US appliance and houseware categories. Veronica Katz, chief revenue officer at Sezzle notes that this practical gift-giving behaviour is being observed more among mature consumers.
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