Providing incentives can increase consumer-perceived value and boost sales during Black Friday

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 2:19 AM UTC

Adding a save-cart functionality can help brands optimise buying experiences and reduce friction.

With Black Friday approaching, this piece suggests tips brands could use to boost their holiday sales. Testing and optimising a website’s loading speed can help brands handle the influx in traffic and retain visitors during holiday promotions.

Offering free shipping, gift cards at checkouts and special referrals like store credit can add to consumers’ perceived value and prompt purchases. Brands must avoid levying extra fees at checkout as this could demotivate consumers and fuel cart abandonment.

Create mobile-friendly marketing campaigns and adjust ad bidding strategies to target mobile users. Brands must enable credit card memories on their sites to deliver a seamless buying experience.

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