Marketers can optimise their link-building efforts should by ensuring their images are linked

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 20, 2020, 3:11 PM UTC

They can also leverage digital PR campaigns to earn quality backlinks from reputed websites.

Simply pasting the image URL or uploading the image on Google search can help brands identify websites that use their pictures or infographics. Marketers can then reach out to those website owners and request them to link back the image to the original website.

Similarly, brands can look out for unlinked brand mentions and request such website owners to provide backlinks. Marketers can also set up Google Alerts to notify them as soon as a website mentions their brand.

Searching for the brand’s name on Google - while keeping them in quotes - can help identify existing unlinked brand mentions. Marketers can also create useful, newsworthy content as a part of their digital PR campaigns to earn quality backlinks from high-authority domains, which can further help improve search rankings.

Read the original article

[4 minute read]