Creating special products and moments can help QSR brands be a part of the holiday conversation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2020, 6:10 PM UTC

With reduced travelling and in-person shopping due to the pandemic, fast food chains will witness fewer moments this holiday season.

Though some sectors are showing signs of recovery from the pandemic’s disruptive effects, Quick-service restaurants (QSR) need to be innovative to be a part of the holiday conversations. These brands need new and unique marketing strategies as their store location can no longer help drive business. 

QSR brands should build a direct relationship with their digital audience and engage consumers wherever and whenever they are about to make mealtime decisions. They can experiment with new product ideas and be creative with their offerings.

Brands can repurpose pandemic-influenced product ideas to grab user attention this winter. For instance, Dunkin’s DIY Donut Kits launched during the early weeks of the pandemic – could be repurposed as Christmas gifts.

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