Leverage Facebook Audience Insights to create effective marketing campaigns on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2020, 1:32 AM UTC

Track page visitor’s behaviours with Pixel codes to create precisely targeted Facebook ads. 

With 2.7 billion monthly active users, brands must leverage Facebook marketing to reach out to prospects and scale businesses. Use Facebook Audience Insights to gather insights about demographics, purchase behaviours, and more to target ideal audiences, generate leads, and drive sales.

Brands can set up online stores on their Facebook page, letting consumers directly purchase from Facebook, without disrupting their browsing experience. Creating Facebooks ads with a Pixel account can help marketers track their visitors’ behaviours and steer prospects towards the sales funnel.

Pixel codes can also be used to retarget ads to consumers with abandoned carts. Producing video content and natively posting it on Facebook can further help brands effectively promote their products, as native videos have an 86% higher reach on the platform.

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