Placing native ads with relevant elements can boost CTRs 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2020, 4:14 PM GMT+0

With consumers paying more attention to long-term news trends on editorial sites, brands must align their messaging with these trends.

This piece highlights best practices marketers could follow with native ads on editorial sites amid COVID-19. Placing ads at the end of an article is recommended, as these ads have more interest and higher emotional response among consumers.

Creating native ads with headlines and photos can help marketers attract consumers attention, as click-through-rates (CTRs) for these ads have increased. Using keywords like “Wife”, “Remember”, “Photo”, and more in headlines can further help advertisers boost their CTRs.

Further, showing scenes of swimming, air travel, stretching, and other pictures related to activities in thumbnails of video ads can boost their completion rate. Including video characteristics like winter scenes, eating, climbing, stretching, and food for higher viewability and completion.

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