Embed core brand messages into videos to create successful vlogging series on YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2020, 12:26 PM UTC

To maximise views and reach prospects, create video thumbnails with appealing images and texts with video editing software.

Creating vlogging series as a part of the online marketing strategy can help marketers enhance conversions, boost sales and improve organic search traffic. Identifying the core message that needs to be conveyed to the audiences allows brands to create a vlogging series with a concept.

Investing in equipment like a DSLR camera, tripod, microphone, lighting setup, and more, can help produce high-quality videos with good picture and audio quality. Marketers can also use a teleprompter and a script to communicate important points across in the video.

Optimising video titles, descriptions and content with keywords and tags can help improve SEO for YouTube. Leveraging end screens to promote other videos and asking viewers to subscribe is recommended to increase views and widen reach.

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