Crafting personalised quizzes and giving away free downloads can deliver interactive experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2020, 2:44 PM UTC

Mapping the consumer journey allows brands to benchmark and evaluate their content marketing maturity.

Allowing audiences to personalise their quizzes with colour palettes can help brands deliver fun, interactive and engaging experiences. Further, providing a personalised quiz option to audiences is transparent, as it doesn’t rely on tracking codes or pixels to deliver tailored content.

Brands must include share buttons and offer a download option to let audiences share and download their results. Labelling the colour palette is recommended to help users effectively access the colours they need and potentially even boost sales.

Benchmarking the content marketing ecosystem by creating a framework for measuring and reporting can help marketers operate at scale. However, content marketers must consider how audiences will perceive specific topics, images and angels to ensure it isn’t distracting from its primary purpose.

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