Optimise Pinterest boards with keywords and quality Pins for better reach and engagement 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 12, 2020, 9:49 AM UTC

Writing descriptive titles for Pins can help increase search visibility on Pinterest.

Creating a business account with an SEO friendly username and creating “boards” can help brands improve their website’s traffic and engagements on Pinterest. Optimising boards with keywords and cover- images and high-quality Pins is recommended to enhance SEO, engagement and popularity.

Align business goals with Pinterest campaigns, and conduct keyword research to augment lead generation and SEO on the app. To create SEO-friendly Pins, marketers must adjust their Pin size to 1,000px by 1,500px, use attractive colours, and create title-rich with keywords.

Adding Pinterest tag, save button, and leveraging data from the website can help marketers segment audiences, boost reach, and enhance Pinterest campaign efforts. Businesses can also leverage paid ads like standard (images), videos, and more to effectively promote their Pins on the platform.

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