B2B marketers must combine human-level insights with AI to serve consumers amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 2:58 AM UTC

Using mobile as a foundation for marketing strategies can help deliver personalised experiences.

As companies plan for 2021, here are vital concepts B2B marketers must consider to improve their performances. With COVID-19 impacting the B2B marketing landscape, shift to remote work has been accelerated, and the line between professional and personal lives has been blurred.

To accommodate this, marketers must implement human-level insights to communicate with both consumers and clients and understand their complexities to serve them better. Leverage data to make communication decisions, optimise experiences and combine human intelligence with artificial intelligence (AI).

Using predictive marketing could help marketers understand their consumers personally and their client’s media planning and buying decisions. Building marketing strategies around mobile devices can help B2B and B2C marketers connect with consumers on numerous channels and boost direct commerce.

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