Align content topics and types with consumers’ journey to create an effective content calendar

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2020, 2:49 AM UTC

Data from keyword research can help marketers create structured calendars and improve SEO.

This piece suggests how marketers can create a content calendar for their organisation and audiences. For marketers to build trust and convert audiences, they must create content that aligns with their consumers’ journey and resonates with them.

Once content focused on the buyers’ journey is crafted, marketers must identify the right content topics to add to their calendar. Brands can use tools like Google Trends and Google Keyword Research Planner to find new content topics and ideas.

On deciding the topics, highlight enticing and appealing content types like listicles, case studies, and more. Creating a timeline for content calendar with all the elements like headlines, content types, CTAs, and deadlines can help marketers effectively distribute content throughout the year.

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