Design main website elements with visual weight to make them stand out and pursue users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2020, 1:37 AM UTC

Creating long-form pages with important elements “below the fold” will retain web users longer and generate more leads.

This piece highlights design placement tips marketers could use to optimise conversions on their websites. To create persuasive landing pages, ensure main elements like CTAs “pop”, and avoid giving visual weight to those that don’t matter much.

Including embedded videos on pages with targeted keywords can boost search ranking and clicks, as videos get more attention than regular listings. Marketers can use images as directional cues to guide users where to look at next.

Leverage the “F-pattern” while crafting web copies for search engine results or e-commerce sites, as most people read from the left side of the screen to the right. Craft clear and concise emails and place “pre-sales” price on copies to influence users’ buying decisions.

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