Using both of them can help brands double their audiences.
With Instagram Reels and TikTok having different features, usage time and audience demographics, brands are advised to maintain a presence on both the platforms. Having a mixed approach with unique targets for both platforms can help brands increase their exposure.
It allows businesses to diversify their audiences, as each of these platforms offers unique advantages when it comes to demographics. Instagram audiences are usually decision-makers in the household, while TikTok consists of younger adults who are purchase driven.
Further, with both seeing a rise in consumption, marketers could scale audiences and increase ROI. The author contends using both apps reduces the risk factor and ensures the content strategy remains intact, as both TikTok and Instagram are being scrutinised in the US and China respectively.
[4 minute read]