Create relatable messaging on social media to humanise brand voice and engage consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2020, 10:19 AM UTC

Marketers must use the same brand voice guidelines for website copies, in-person interaction and social media campaigns.

This piece suggests tips brands can use to create a cohesive, consistent, polished and engaging brand voice. Crafting a brand voice with a clear and focused message allows marketers to stand out from the competition and appeal to prospects, investors, employees, and consumers.

Crafting relatable and approachable messaging can help humanise brand voice on social channels, engage consumers and improve customer service. Analyse consumer insights or reviews on different products and verticals from social platforms, to create consistent messaging that aligns with consumer trends.

Adjusting the tone as per the insights is recommended to effectively engage the target audience. Brands must inform their employees and stakeholders about their messaging to ensure a coherent tone is delivered to consumers externally.

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[3 minute read]