The feature will be expanded into additional advertising verticals.
To provide advertisers with advanced courses on direct-response (DR) advertising, Snap Inc. recently launched Snap Connect. An extension to the educational portal Snap Focus, Snap Connect can be accessed via Snapchat and will include modules on applications, ecommerce, and mobile gaming.
Snap Connect will allow brands to delve into education and strategies for DR advertising goals, formats, and opportunities on Snapchat. Solutions, such as dynamic product ads and shoppable augmented reality lenses are included for direct-response advertisers.
During the Q1 earnings call this year, the company said that direct-response advertising made up more than one-half of its total revenue. Further, a report on shopping trends and the new normal will be published later this year, as per the company.
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