Event organisers are leveraging interactive elements to engage virtual audiences better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2020, 5:03 PM UTC

After months of lockdown, consumers are tired of virtual video calls and online events.

With online events becoming more common, event organisers are experimenting with new strategies to keep audiences invested while everyone is struggling with Zoom fatigue. Organisers are encouraging audiences to participate in the actual virtual event instead of being mere listeners.

Some organisers are delivering branded event kit to the attendees, with some of the promotional items that one would receive in an in-person event. Organisers are walking the extra mile to create an experiential event in a virtual medium.

Organisers are also offering features that enable networking facilities similar to in-person events. They are providing one-on-one meeting options and more collaborative session to facilitate better networking. Additionally, future events could also include a pre-mixer to foster familiarity and connection between attendees before an actual event.

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