Embracing interactive video content can help content providers create an immersive experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 06, 2020, 2:50 PM UTC

Irrespective of the medium, people are generally fascinated by stories that encourage some participation.

An interactive episode of Netflix’s Black Mirror Series – that allowed viewers to choose multiple endings of the story – offered a new form of storytelling. With people locked up in their houses for months due to the pandemic, consumers are looking for immersive experiences as a means of escape. 

Ru Howe, Cofounder of Stornaway.io, said when the viewers are allowed to “follow their own path or follow an interest…” unexpected things can happen. Howe added that interactive content offers viewers a more personalised experience, which keeps audiences invested and makes them lean forward.

Many content providers are unable to film interactive shows or film in-house due to its complex technical challenges. Considering specialist startups that provide a simple drag-and-drop interactive filmmaking tool can help create interactive content seamlessly.

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