Offering a personalised solution to consumer problems can help brands improve chat marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 05, 2020, 5:13 PM UTC

Studies show that the average Facebook Messenger open rate is close to 80%, while average email rates hover around 21 percent.

Businesses should leverage chat marketing to increase brand engagement and foster customer relationships. Understanding customer problems and then offering solutions through chat support channels can help brands effectively engage prospects. Explaining the value of the free solution in the chat sequence can further increase opts-ins.

Brands can organise giveaways on chat platforms like Facebook Messenger to encourage customer conversations as well as drive quality leads. They can ask audiences to opt-in to the giveaway by responding with their email, phone or one-time notification permissions.

Marketers should also ensure that each brand offers personalised advice based on customer needs and aligned with the brand’s values. Leveraging chatbots can help brands personalise solutions, offerings and even giveaways.

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