Barnacle SEO is a strategy that allows websites to attach themselves to a big website that ranks predominantly for their desired keywords.
Leveraging Barnacle SEO can help businesses diversify their SEO efforts to earn quality leads and potentially increase rankings. Companies, especially small businesses, can get themselves listed on third-party local listing websites like Yelp to drive traffic and improve search rankings.
Using keyword research tools like SEMrush’s Keyword Overview Tool can help marketers identify third-party websites that rank well for the brand’s primary keywords. Businesses should create a robust profile and try earning good user reviews to improve rankings and internal search results on third-party websites.
However, businesses should avoid incentivising customers for reviews. Marketers should never ask the business’ owner, employees or friends and families to write a review for the business. They should also regularly monitor rankings to identify potential errors.
[5 minute read]