Use Apple’s data and insights to improve search ranking on Apple search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2020, 3:44 AM UTC

Businesses can use Apple’s search validation to check whether their site is indexed.

With Apple’s integration across products like iTunes and iPhone, businesses can leverage this interconnectivity to optimise their sites and apps for Apple search. Apple search, with its user data and insights, can help brands can improve targeting and personalisation.

Businesses with iPhone apps can use universal links to change custom URL schemes with standard HTTP or HTTPs links. This will take users directly into a brand’s app and enhance connectivity. Implement Smart App Banners to improve website and app accessibility in Safari browser.

Further, with Apple adopting Schema.org rich snippets, brands can add metadata, offers, and more on websites and optimise search ranking. Register business with Apple Map Connect to integrate with Siri, display Apple Pay payment option and be visible on Apple maps.

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