Optimise websites for experience, mobile-friendliness and voice to boost search ranking in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2020, 1:22 AM UTC

55% of households will likely own a smart speaker by 2022.

This article highlights 2021 SEO trends brands could use to optimise their search strategies and improve web rankings. With Google’s AI Algorithm playing a prominent role for SERP, brands should optimise their websites for user experience signals and create well-organised content.

Marketers should create mobile-friendly content, as most users will access the internet via mobile devices. Hosting video content on video channels like YouTube can help brands improve their SEO. Listing businesses on Google My Business can also improve local SEO and help brands appear in “zero-click searches”.

Featured snippets will be vital to get organic traffic, and semantic keywords and intent optimisation will help brands increase their search ranking. Create long-form content based on expertise authoritativeness and trustworthiness (EAT) principle to rank higher on search results.

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