Premium video ad views see growth in H1 2020 with viewers staying home in that period

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2020, 2:21 AM UTC

The period showed Americans preferring “the big screen”.

This article cites a FreeWheel report that found that H1 2020 saw premium video ad views grow over 32% as compared to last year. This is indicative of a 17% YoY increase in video views.

Ad views on Connected TVs (CTVs) went up 42% as compared to 2019. Across set-top boxes and CTV, ad views accounted for 73% of total views in the US. Further, even with the absence of sports, live viewing saw a growth of +38% with increased interest in news consumption and growth of free virtual channels.

The article shares that this growth translates to people preferring a “linear-like viewing experience even on digital platforms”. FreeWheel’s David Dworin expects the trends regarding premium TV, observed through H1 2020, to continue post-pandemic as well.  

Read the original article

[3 minute read]